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Traditional Music and the Media

George Mouchtarides (Director of “Kosmos FM” of Hellenic National Radio), Kurt Danner (International Music and Media Centre), Peter Rantasa (Music Austria and Vice President of the International Music Council) and Stef Coninx (Flanders Music Centre) called for a particular sensitivity to traditional music in the media. They argued that there must be deeper awareness for the fact that some musical traditions are removed from context when they are distributed by the media and this is not always necessarily good for the music or the performer.

George Mouchtarides was presenting the concept of the Hellenic Radio programme "Kosmos". The basic core and starting point of Kosmos is the music that for the last 15 years has been described as "world music". The musical journey starts with the ethnic sounds of the Mediterranean region, Latin America, the Caribbean, Europe, Africa, the Middle and Far East, while also recognising pop, rock and Greek music. Kosmos follows new music trends, while at the same time it keeps track of current events from around the world.
By promoting such a big variety of music, linked to the associated lifestyle, Kosmos wants to contribute to a better understanding between the Greek and the immigrant population in Greece.

Please find more information on the radio programme here.

Kurt Danner was reporting on a initiative, which was set up by the International Music Center (IMZ) in Vienna, Austria in cooperation with WOMEX in 2006, to support the distribution of the selected and screened films, named World Music Films on tour!. In a strictly non-commercial surrounding, where only the handling fees are credited and all license incomes transferred directly to the director or producer, the aim of the World Music Films on tour! is to provide World Music Festivals an inexpensive and cost effective opportunity to show high-quality films to their audience and on the other hand provide the producers, directors a fairly priced distribution of their works, even though they will not find a lot of revenue on their accounts.

You can download Danner's lecture script here.
Please find more informatione here.

Peter Rantasa made clear that there were not only advantages in using new technologies for the transmission of traditional music. How, for example, is it possible to transport the interactive and sociable aspect of Folk music in the media? How to prevent the misuse of the strong and direct link to emotion, when it is possible to reach millions of people at once via the internet and television? And how to treat the whole copy right issue by using traditioal tunes without knowing the original author?
Rantasa claimed that music was becoming more and more a business, while it used to be more of an experience. Nevertheless, he pointed out three major positive uses of the media in the not for profit music sector:

  • the preservation of music
  • new forms of participation in music
  • the transmission of music

It was only necessary to pay high attention and to implement more initiatives such as fair music to prevent the negative consequences that might go ahead with the use of the media.

European Music Council (EMC)